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Before the boom of digital marketing and the explosion of tech startups, marketing plans were made for 3 years, sometimes even 5 years....

I'm often asked about the combination of Marketing leadership with the implementation of change management methodologies.  My answer is, ...

Marketing is a powerful tool that can define a company's image and success. However, not all marketing practices are sustainable or...

I'm afraid no magic recipe fits all companies or products. Instead, it depends on the market, industry, company, and the world. Yes, the...